The City of Santa Cruz three-level River/Front Parking Structure, Lot #10 is one block past the Veterans Memorial Building, between River and Front Streets next to the Galleria Office Complex and next to the Wells Fargo Bank. To enter the lower street level of the garage, turn left onto River Street immediately after the Comerica Bank. Then take an immediate right into the parking structure. To enter the upper levels, continue on River and veer right in front of Wells Fargo at the river levee. The entrance is 100 feet up on the right, immediately after the Wells Fargo back entrance.
According to the City of Santa Cruz Parking website:
Parking on the ground floor of the River/Front Garage is free and is open 24-hours a day. The ground floor level has a 3-hour time limit, Monday through Saturday, 8am to 6pm. The garage has no time limits on Sundays. Permit parking restrictions on the second and third level are enforced Monday through Friday, 8am to 6pm. Daily permits for the second and third level cost $2 per day and may be purchased in advance at the Parking Office in the Locust Garage (124 Locust Street).
The Comerica Bank lot next door is also available for parking outside of normal bank hours: Monday-Thursday after 5pm, Friday after 6pm, Saturday after 1pm and Sunday and holidays all day.
All-day metered parking (meters with blue poles that accept quarters) is also available along River Street and in front of the Wells Fargo Bank.